Privacy Policy

This Privacy Statement describes the privacy practices of C Crest Property Management for data that we collect:

• Through this website operated by us from which you are accessing this Privacy Statement.
• Through the software applications made available by us for use on or through computers and mobile devices (the “Apps”).
• Through our social media pages that we control from which you are accessing this Privacy Statement (collectively, our “Social Media Pages”).
• Through HTML-formatted email messages that we send you that link to this Privacy Statement and through your communications with us.
• When you visit or stay as a guest, or through other offline interactions.

Collectively, we refer to the Websites, the Apps, and our Social Media Pages as the “Online Services” and, together with offline channels, the “Services.” By using the Services, you agree to the terms and conditions of this Privacy Statement.

Collection of Personal Data.
“Personal Data” are data that identify you as an individual or relate to an identifiable individual. At touchpoints throughout your guest journey, we collect Personal Data in accordance with law, such as:

• Name, gender, postal address, telephone number, email address, credit and debit card number or other payment data, financial information in limited circumstances, language preference, date and place of birth, nationality, passport, visa or other government-issued identification data.
• Important dates, such as birthdays, anniversaries, and special occasions, employer details, travel itinerary, tour group or activity data, prior guest stays or interactions, goods and services purchased, special service and amenity requests, geolocation information, social media account ID, profile photo and other data publicly available, or data made available by linking your social media and loyalty accounts.

In more limited circumstances, we also may collect:

• Data about family members and companions, such as names and ages of children.
• Images, video, and audio data via security cameras located in public areas, such as hallways and lobbies, in our business.
• Guest preferences and personalized data (“Personal Preferences”), such as services and amenities of which you advise us or which we learn about during your visit.

If you submit any Personal Data about other people to us or our Service Providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Statement.

How We Collect Personal Data.
We collect Personal Data in a variety of ways, including but not limited to:

• When you make a reservation, purchase goods and services from our Websites or Apps, communicate with us, or otherwise connect with us or post to social media pages, or sign up for a newsletter or participate in a survey, contest, or promotional offer.
• When you visit our properties or use on-property services.
• When you attend promotional events that we host or in which we participate, or when you provide your Personal Data to facilitate an event.
• When you make a reservation over the phone, communicate with us by email, fax, or via online chat services or contact customer service. These communications may be recorded for purposes of quality assurance and training.

Strategic Business Partners.
We collect Personal Data from companies with whom we partner to provide you with goods, services, or offers based on your experiences at our properties or that we believe will be of interest to you (“Strategic Business Partners”). Examples include travel and tour partners, and travel booking platforms. Strategic Business Partners are independent from C Crest Property Management.

Collection of Other Data.
“Other Data” refers to data that generally do not reveal your specific identity or do not directly relate to an individual. To the extent that Other Data reveal your specific identity or relate to an individual, we will treat them as Personal Data. Other Data include: browser and device data, app usage data, data collected through cookies, pixel tags, and other technologies, demographic data, and aggregated data.

How We Collect Other Data.
We collect Other Data in various ways, including:

• From your browser or device.
• Through cookies and similar technologies.
• Through analytics, such as Google Analytics.
• By collecting your IP address.
• Through aggregated data that do not personally identify you.

Use of Personal Data and Other Data.
We use Personal Data and Other Data to provide Services and develop new offerings, improve your experience, and protect C Crest Property Management. We may also use the data for business purposes, including data analysis, fraud monitoring, developing new services, and improving our operations.

Disclosure of Personal Data and Other Data.
We may share Personal Data and Other Data with third-party service providers for the purposes described in this Privacy Statement. Examples of service providers include companies that provide website hosting, payment processing, customer service, and marketing.

Security.
We seek to use reasonable organizational, technical, and administrative measures to protect Personal Data. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us.

Choices, Access, and Retention.
You can opt out of marketing-related emails by contacting us at ccrestpm@gmail.com. We will retain your Personal Data for as long as necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required by law.

Sensitive Data.
Unless specifically requested, we ask that you not send us or disclose sensitive personal data (e.g., social security numbers, health data, etc.).

Use of Services by Minors.
The Services are not directed to individuals under the age of sixteen (16), and we request that they not provide Personal Data through the Services.

Contacting Us
If you have any questions about this Privacy Statement, please contact us at:

C Crest Property Management
Att: Cynthia Lathan
Myrtle Beach, SC
ccrestpm@gmail.com
(864) 492-7461